William began his working life at age 11, delivering milk for Mr. Chauncy Outerbridge all around Smith's Parish and Tucker's Town for five shillings a week.
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He would begin his day at four in the morning seven days a week and after his deliveries he would return home, have breakfast and then have to walk to school. He left school one week before his 13th birthday to take on a job as a grocery boy and to help on the family farm.
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At age 18 William enlisted in the Bermuda Police Force. From a small tin shack Cheese and his brother started painting cars. This humble beginning soon grew into, at one time, the largest automobile distributor on the Island.
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The untimely passing of his first wife left him with three small children to raise on his own. He met and married Josie and they were together for 40 years and passed away within a month of each other.
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Cheese was also a lifelong singer and strummer of country and western music, some of which he recorded.
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His contribution to Bermuda as a true ambassador was recognised when he was the first recipient of the Department of Tourism's Sunshine Award and was presented with a gold pin.
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His love for his horses and carriage collection was well known. He felt strongly about preserving Bermuda's history and spent many years collecting and lovingly restoring not only his own vehicles, but to name a few such as the Government House landau, the St. James Church hearse and a Victoria belonging to the late Mrs. Bernard Wilkinson.
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His participation with his own collection of beautifully restored carriages was a highlight of the annual Agricultural Exhibition.
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He was often seen driving one of his carriages along South Shore with family, friends or tourists he just happened to meet, as his passengers.